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Postcode data can be a valuable asset to help expand your business. It can provide a variety of uses in many different aspects of business applications such as: • real estate • economic studies • location planning & analysis • address verifications Postcode boundary data can be an essential tool for business in the UK today. Together with your own business statistics or other information such as census data, you can easily show spatial business trends. The following example demonstrates how postcode regions can be used to evaluate sales regions of a company. Each sales region can be divided by postcode districts (noted by red boundaries & text). Sales statistics (purple text) within each postcode district can help identify and locate key sales figures for further evaluation. Automatically you can see which areas are performing well! Click on the image for a larger version.

Adding census data as another layer, you can use postcode regions to determine which regions have more potential customers. For example, showing the number of people in each postcode region and the percentage of people earning over £30,000 per year can clearly identify target areas for sales.

The uses for postcode data in business are endless and it can be a valuable tool for marketing purposes.

Address Count Growth Business Growth and Residential Growth between 2004 and 2005 as a percentage. Red is highest, blue is a decline. These maps are created using the XYZ Districts with the optional extra address counts, using MapInfo software.

Using PAF/PostZon on the Web

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Origins of our postcode data

The XYZ postcode data-sets are derived from the Royal Mail master database. The XYZ Digital Map Company is an approved reseller of the Royal Mail address database which will assure you access to the most accurate postal data available. Royal Mail data is updated monthly, and we can provide quarterly updates of the Royal Mail postal information.

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• Areas – An area is the most generalised postcode region dataset. Areas provide the smallest scale of postcode data available. Areas are defined by the letter(s) at the beginning of the Postcode for example EH

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• Districts – A District is more specific than a postcode area and is defined by the first half of the complete postcode for example EH22

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• Sectors – Sectors are the most specific postcode region dataset available. They are further defined by the number in the second part of the postcode. One postcode sector would cover a region such as EH22 3

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• Ideal for thematic mapping in GIS packages
• Sales & Marketing - show sales patterns or develop sales regions such as displaying sales patterns
• Assigning census data information for analyses
• They are also useful in studies such as in epidemiology or demographics
• Sectors are useful for planning sales territories

Each data level is delivered as attributed graphic regions

• Area data

Holds the postcode area.

• District data

Holds the postcode district and its component parts as separate fields (i.e. the postcode area & the postcode number in the first half of the postcode).

• Sector data

Has the postcode sector, postcode district, and the postcode district’s component parts in separate fields.

• ArcGIS
• ArcView
• MapInfo
• MaPublisher
• Other formats may be possible upon request

Counts of business and residential postcode addresses within each Area, District, or Sector. The counts are held in the form of attributes attached to the polygons. This information can be put to good use for pursuing clients for business purposes. The counts are provided for Q1 2004 and Q1 2005 so you can see increases / decreases over the year.

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